Hi there, I’m Niti!
A Senior User Researcher with over 5 years of experience, driven by curiosity and empathy, I gather insights and transform them into user-centered experiences that drive business impact.
Evaluative Research - Onboarding Flow
Led an initiative to improve the onboarding experience, reducing drop-offs by 25%. Conducted moderated usability tests to identify and address pain points.
Mixed Methods Research - Fractional Shares
Led generative research to assess the product-market fit of fractional share capabilities at Questrade, uncovering key insights that helped the company establish a new acquisition channel.
Evaluative Research - Edge Mobile Application
Led iterative beta research before launching a new application, implementing multiple changes to enhance the user experience. .
Mixed Methods Research - Investment Aggregation
Led evaluative research to understand investor needs for aggregating investments. Identified demand through user feedback and conducted concept testing to refine designs.