Hi there, I’m Niti!

A Senior User Researcher with over 5 years of experience, driven by curiosity and empathy, I gather insights and transform them into user-centered experiences that drive business impact.

My Work

If you are interested in any projects, send me an email or reach out to me on LinkedIn and I’ll provide you access.

Evaluative Research - Onboarding Flow

Led an initiative to improve the onboarding experience, reducing drop-offs by 25%. Conducted moderated usability tests to identify and address pain points.

Mixed Methods Research - Fractional Shares

Led generative research to assess the product-market fit of fractional share capabilities at Questrade, uncovering key insights that helped the company establish a new acquisition channel.

Evaluative Research - Edge Mobile Application

Led iterative beta research before launching a new application, implementing multiple changes to enhance the user experience. .

Mixed Methods Research - Investment Aggregation

Led evaluative research to understand investor needs for aggregating investments. Identified demand through user feedback and conducted concept testing to refine designs.